SEO / Web Presence
We lump these two together because they mostly amount to the same thing. SEO does also include the technical side of things - page markups, canonical tags, correct code - but after that side of things is sorted it's about content and then backlinks. And those two things are part of your web presence.
Gone are the days of keyword stuffing and backlink farms, these days it's all about doing things properly. If you want to stand out from the crowd then we need to put in the hard yards.
Technical SEO
The initial part of SEO is on your website. There is a list of elements that you should get right in order to stay on the right side of Google's (and other search engines) crawls.
We can offer you a site SEO health check to see how your site is performing. We can then either take on whatever tasks need to dong to get you up to scratch, or we can advise you on what needs to be done and you can get your own web guys to implement the changes.
Website Content and Blog Posts
This one's been around for donkey's years and you probably already know about it! Essentially, for any search engine to find you, you need content on your website. Mostly this is in the form of text. The bots that crawl your web pages are getting better at looking at images, and can almost consume video, but mostly they look for text files within those things. Text is the big one, and it needs to be factual, on-point, useful for readers and visitors to your website, and written by you and not an AI model.
We will talk through what sort of content you need, we'll work up some ideas together, and then we will set our team of expert copywriters to putting together some articles. Lining these articles with keywords is an art form in itself. So sit back and enjoy the show!
Backlinks
Now this is where things get a little complicated and where things have definitely changed in recent years. There was a time when you could head to some surefire, if a bit shady, sites and get loads of links to your articles. The search bots never used to think too hard about where these were and the quality of them, they just counted them up. But they pay attention now and it's important that websites linking back to your page are legitimate. Once we post the solid, valuable content onto your website, we'll then set about finding the best locations to place them so that your keyword rich blog posts are seen by the right people.